How a Corporate Marketing Team Took Employee Engagement into Their Own Hands
From Boredom to InterestDialedIN2017-02-02T00:21:32+00:00
The Global Marketing Group of a large American multinational food, snack and beverage company wanted to take employee engagement into their own hands by creating a communication targeting their own marketing team. The goal was to spread the word on all the great work going on in their area globally, provide information on resources available to them, while also getting a gauge for the type of content they were currently interested in.
DialedIN partnered with the Global Marketing Group to design a unique brand for the program and develop the communication, which took the form of an email linking to an interactive microsite. The result for administrators is a new communication outlet to push important initiatives while also providing invaluable engagement metrics to get to know their employees. Meanwhile for marketing employees, this is a customized communication for them that is filled with relevant news and public recognition of peers, receiving positive feedback on “how happy they are that there is now this type of communication at [Client] in Marketing.”
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