Two key questions for you:
- When you send an email to a prospect, do you know when they read it?
- When you attach a document such as a PowerPoint presentation or PDF proposal, do you know if they download it and, if so, what content they’re focusing on within?
If you answered no to either of these questions, imagine the effect these insights could have on your own sales process. For starters, you no longer need to run down the list of every prospect emailed to follow up with a personal […]